Augmented Reality

Prisma shifts focus to b2b with an API for AI-powered mobile effects

 The startup behind the Prisma style transfer app is shifting focus onto the b2b space, building tools for developers that draw on its expertise using neural networks and deep learning technology to power visual effects on mobile devices. Read More

Immersv raises $10.5M to shake up mobile advertising with some VR flair

 While VR has shown consumers a great deal of what’s possible when it comes to immersive experiences, the world of potential that VR opens to advertisers has not been explored so heavily, Immersv, a mobile 360 VR ad network, wants to use the strengths of VR to bring improve mobile advertising, not only on headset but smartphones as well. For now, the startup is focusing on pre-roll… Read More

Apple’s ARKit could be huge for virtual car showrooms and online sales

 Apple’s iOS 11 includes ARKit, developer tools that make it surprisingly easy to build great quality augmented reality experiences. This could have an impact in the automotive world, since it makes it a lot easier to bring virtual showroom experiences to potential car buyers and automakers via ordinary consumer devices. Here’s an example of what that could look like: Developer… Read More

Facebook buys computer vision startup focused on adding objects to video

 Facebook has acquired a German company called Fayteq that builds software add-ons for video editing that can remove and add whole objects from captured video using computer vision. The acquisition was first reported by a German startup publication (via Variety) and confirmed to TechCrunch, and could be useful as Facebook pursues additional video filter creation technology, both for its live… Read More

FaceApp’s ill-advised new update adds ‘ethnicity filters’

 FaceApp, ignoring its own previous missteps and those of others, has wandered back into controversy with a new update launching today that adds “ethnicity change filters,” allowing users to see what it would look like if they were Caucasian, Black, Asian or Indian. When the company launched last year, there were some reports that filters designed to make users look… Read More

Escher Reality is building the backend for cross-platform mobile AR

 Y Combinator-backed, MIT spin-out Escher Reality is building a cross-platform toolkit and custom backend for mobile AR developers — aiming to lower the barrier to entry to building “compelling experiences”. Read More

Omega Ophthalmics is an eye implant platform with the power of continuous AR

 Google and other tech companies have come up with glasses and contact lenses for the purposes of AR, but Omega Ophthalmics is taking a much more invasive approach by using surgically implanted lenses to create a space for augmented reality inside the eye. Read More

Using eye smiles to predict the state of your whole face in VR

 They say you can tell a real smile because it reaches the eyes. Of course, that just means we all have to learn to fake that kind of smile, too. But the subtle expressiveness of our eyeball area has a fringe benefit: VR researchers can use it to ...

Microsoft’s second-generation HoloLens will included a dedicated AI coprocessor

 Microsoft has revealed that it is preparing to equip the second version of its HoloLens VR headset with its own AI processing capabilities to enable more features and services. The firm said that it is customizing the current processor within the...

Pokémon Go is Unplayable at Pokémon Go Fest

Nianic Labs' CEO was heckled by angry fans at the game's first major live event.

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