Augmented Reality

Watch this guy play Super Mario Bros. IRL in Central Park using HoloLens

 Super Mario Bros. is iconic, so it’s a natural target for augmented reality development, where everything nostalgic is new again. This demo, created by Abhishek Singh, really is amazing, however. Singh recreated the first level of Super Mario Bros. as an augmented reality game on Microsoft HoloLens, giving himself a first-person perspective into a unique 3D look inside the classic… Read More

Google Glass is apparently still around — and just got its first update in nearly three years

 Dust off your Google Glasses, those who still have them — the $1,500 face computer is back in the spotlight today with a few updates. In its first update since September 2014, Google Glass got a “MyGlass” companion app update, some bug fixes and now supports Bluetooth. Read More

Google Glass is apparently still around — and just got its first update in nearly three years

 Dust off your Google Glasses, those who still have them — the $1,500 face computer is back in the spotlight today with a few updates. In its first update since September 2014, Google Glass got a “MyGlass” companion app update, some bug fixes and now supports Bluetooth. Read More

Apple just created, and killed, a generation of AR businesses

 Two weeks ago, Apple introduced ARKit, its solution for placing 3D objects realistically into a ‘real’ place. Basically, augmented reality. And, it just so happens that the holy grail of the home decor and architecture game has been, for years, being able to place decor and furniture inside a customer’s actual space. Read More

Apple undercuts Facebook in the augmented reality platform war

 Facebook may be the world’s most powerful app, but it’s still just an app on Apple’s operating system. Facebook’s grand vision for augmented reality was that it would make it easy for any developer to build and distribute an AR experience — as long as it lived inside Facebook’s app. But Apple has once again used its control of the mobile operating system… Read More

Snap is developing a second version of Spectacles which may include augmented reality

 Snap extended the sale of its Spectacles into Europe this month, but already the company is working on a second version of the video-recording glasses which could be quite radical, according to a source with knowledge of the plans. The first set ...

How augmented reality could save tech from itself

 Indeed, as technology marches relentlessly forward, it feels like many of today’s positions could soon be displaced. But just as with past technological inflection points — whether the steam engine, the telegraph, the computer or even industrial robots — technology will always give as much as it takes, as it always has. That matters little to people who have lost their… Read More

AR startup Meta sues former head of optics over trade secrets theft

 A top augmented reality startup is suing its former head of optics for breach of contract and misappropriation of trade secrets in the creation of his own AR company. Meta, which builds augmented reality hardware and software, filed suit earlier ...

Spektral raises $2.8 million for development of AI-powered green screen technology

 The augmented reality acquisition space is hot — Facebook, Snap, Apple and others are throwing money at teams and technologies that promise to increase user engagement. Spektral, a Danish startup, is the latest venture-backed visual effects company setting its sights on the massive space. Spektral is announcing a $2.8 million round today from Litecap and Amp Ventures to continue… Read More

This Is The Next Battleground For Apple, Google, Facebook, and Microsoft

The tech giants all believe augmented reality is a potential gamechanger.

Three computer vision experts join TechCrunch’s Tel Aviv event

 Who’s going to be the next Mobileye? Computer vision is a hot topic for the tech industry, and especially in Israel. It seems like Israeli entrepreneurs are one step ahead when it comes to developing computer vision technology. That’s why we’re excited to announce that three computer vision experts are going to join us on stage to share their knowledge about this space. First… Read More

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