essential

Essential Phone begins shipping to customers

 The Essential Phone started arriving in the hands of media and reviewers just last week, and as of today it’s now also shipping out to its first customers. Essential announced the news via its Twitter account, and told early buyers to keep an eye out for tracking info sent out via email. We're beginning to ship Essential Phone! Please look out for an e-mail today with tracking info.… Read More

Essential Phone begins shipping to customers

 The Essential Phone started arriving in the hands of media and reviewers just last week, and as of today it’s now also shipping out to its first customers. Essential announced the news via its Twitter account, and told early buyers to keep an eye out for tracking info sent out via email. We're beginning to ship Essential Phone! Please look out for an e-mail today with tracking info.… Read More

Essential confirms $300M funding, Amazon and Best Buy retail availability

 Smartphone company Essential, which is founded by Android co-creator Andy Rubin, has finally made official a $300 million funding round first reported in June. The funding round comes from investors including Tencent, as well as Amazon’s Alexa Fund, among others. Essential also revealed new information about its retail launch, including retail partners Amazon and Best Buy who will be… Read More

Andy Rubin’s not-so-Essential phone only coming to Sprint in US

 Oh dear. “From “essential” to inconsequential in one partnership”, as one of my colleagues put it when told the news that Andy Rubin’s much hyped Essential smartphone is only going to be ranged by fourth largest US network, Sprint. Read More

Andy Rubin’s not-so-Essential phone only coming to Sprint in US

 Oh dear. “From “essential” to inconsequential in one partnership”, as one of my colleagues put it when told the news that Andy Rubin’s much hyped Essential smartphone is only going to be ranged by fourth largest US network, Sprint. Read More

Andy Rubin’s Essential has reportedly raised $300 million

 Hype hasn’t been an issue for Andy Rubin’s new hardware startup, Essential. Speculation has been circling the Android founder’s next move since he unceremoniously parted ways with Google. Funding, it seems, hasn’t really been a problem, either. Bloomberg is reporting that the nascent smartphone maker has raised $300 million to bring its technology to the masses. A… Read More

Essential is trying to build Android for the smart home

 Andy Rubin’s appearance at the Code Conference last night went a ways toward answering some lingering questions about his new company, Essential. But the conversation primarily centered around the startup’s upcoming phone — Rubin left the dialogue around the company’s take on a smart phone hub, Home, intentionally vague. But the CEO did take the opportunity to… Read More

Essential’s road to mainstream success is a ten-year play

 When Andy Rubin returns to smartphones after a few years in the wilderness, the tech press is going to take notice. Sites will speculate endlessly about teasers and report breathlessly about each small nuance ahead of launch. All of that comes with the territory when you’re the driving force that brought Android into the world. For the phone-buying public, however, Rubin is not yet a… Read More

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