Facebook Camera Effects Platform

Apple undercuts Facebook in the augmented reality platform war

 Facebook may be the world’s most powerful app, but it’s still just an app on Apple’s operating system. Facebook’s grand vision for augmented reality was that it would make it easy for any developer to build and distribute an AR experience — as long as it lived inside Facebook’s app. But Apple has once again used its control of the mobile operating system… Read More

The augmented reality gold rush is afoot

 Who will be the Pixar of AR? Someone oughta be rounding up Hollywood special effects engineers and animated character designers to build an augmented reality content startup. This week’s launch of Facebook’s Camera Effects platform means there are suddenly 1.8 billion people waiting to be entertained by digital overlays on the real world. Read More