Fitbit

Fitbit CEO James Park on the way forward for wearables

 But while some close competition like Jawbone have gone the way of the dodo, Fitbit is still kicking — and is indeed still synonymous with the wearable category for many consumers.The company has worked hard to diversify its product offerings and has begun to make a more aggressive push into the healthcare market. But for the past several months, one way forward has loomed larger than… Read More

Fitbit CEO James Park on the way forward for wearables

 But while some close competition like Jawbone have gone the way of the dodo, Fitbit is still kicking — and is indeed still synonymous with the wearable category for many consumers.The company has worked hard to diversify its product offerings and has begun to make a more aggressive push into the healthcare market. But for the past several months, one way forward has loomed larger than… Read More

Fitbit CEO James Park on the way forward for wearables

 But while some close competition like Jawbone have gone the way of the dodo, Fitbit is still kicking — and is indeed still synonymous with the wearable category for many consumers.The company has worked hard to diversify its product offerings and has begun to make a more aggressive push into the healthcare market. But for the past several months, one way forward has loomed larger than… Read More

Fitbit CEO James Park on the way forward for wearables

 But while some close competition like Jawbone have gone the way of the dodo, Fitbit is still kicking — and is indeed still synonymous with the wearable category for many consumers.The company has worked hard to diversify its product offerings and has begun to make a more aggressive push into the healthcare market. But for the past several months, one way forward has loomed larger than… Read More

Fitbit is betting big on the Ionic smartwatch

 The Ionic is a bit of a Hail Mary pass. The smartwatch represents years of R&D and millions of dollars in acquisitions converging into one product. It’s one the company’s CEO has been talking up months before its official unveiling, pointing to it as a sign that Fitbit has fight left in it, even as the wearable industry continues to contract around it. Read More

Fitbit is betting big on the Ionic smartwatch

 The Ionic is a bit of a Hail Mary pass. The smartwatch represents years of R&D and millions of dollars in acquisitions converging into one product. It’s one the company’s CEO has been talking up months before its official unveiling, pointing to it as a sign that Fitbit has fight left in it, even as the wearable industry continues to contract around it. Read More

Wearables are still growing globally, thanks to Xiaomi

 The burst of the wearable bubble may have been overstated — on a global scale, at least. The category has been struggling here in the U.S., but internationally, it’s still seeing growth. Wearables are up eight-percent year-over-year, according to new numbers from Canalys — not exactly exponential, but at least things are trending in the right direction. It’ll come as… Read More

A smartwatch won’t fix what’s broken with Fitbit

 Fitbit’s Q2 earnings could have been worse. Unlike Q4 of last year, the company didn’t use the opportunity to announce that it would be laying off six percent of its staff. Still, things are bad. As we pointed out earlier in the week, the company’s stock price is little more than 10 percent of its 2015 high. Read More

Fitbit tries to convince investors it’s still alive

 Fitbit’s shares are not much more than 10% of the highs it reached of $47.60 in July 2015, the month following its public debut. On Wednesday, Fitbit closed $5.07, just barely a “unicorn” at $1.16 billion in market value. But the stock saw a rare boost after the company reported quarterly earnings, sending shares up over 4% in initial after hours trading. The company… Read More

Fitbit turns teens off exercising, study finds

 Fitness tracker makers would have you believe that all that stands between you and the motivation to get up off your couch and get healthy is their shiny wearable device. But a new study conducted by researchers in the UK found groups of teenager...

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