fitbit ionic

Fitbit CEO James Park on the way forward for wearables

 But while some close competition like Jawbone have gone the way of the dodo, Fitbit is still kicking — and is indeed still synonymous with the wearable category for many consumers.The company has worked hard to diversify its product offerings and has begun to make a more aggressive push into the healthcare market. But for the past several months, one way forward has loomed larger than… Read More

Fitbit CEO James Park on the way forward for wearables

 But while some close competition like Jawbone have gone the way of the dodo, Fitbit is still kicking — and is indeed still synonymous with the wearable category for many consumers.The company has worked hard to diversify its product offerings and has begun to make a more aggressive push into the healthcare market. But for the past several months, one way forward has loomed larger than… Read More

Fitbit CEO James Park on the way forward for wearables

 But while some close competition like Jawbone have gone the way of the dodo, Fitbit is still kicking — and is indeed still synonymous with the wearable category for many consumers.The company has worked hard to diversify its product offerings and has begun to make a more aggressive push into the healthcare market. But for the past several months, one way forward has loomed larger than… Read More

Fitbit CEO James Park on the way forward for wearables

 But while some close competition like Jawbone have gone the way of the dodo, Fitbit is still kicking — and is indeed still synonymous with the wearable category for many consumers.The company has worked hard to diversify its product offerings and has begun to make a more aggressive push into the healthcare market. But for the past several months, one way forward has loomed larger than… Read More

Fitbit is betting big on the Ionic smartwatch

 The Ionic is a bit of a Hail Mary pass. The smartwatch represents years of R&D and millions of dollars in acquisitions converging into one product. It’s one the company’s CEO has been talking up months before its official unveiling, pointing to it as a sign that Fitbit has fight left in it, even as the wearable industry continues to contract around it. Read More

Fitbit is betting big on the Ionic smartwatch

 The Ionic is a bit of a Hail Mary pass. The smartwatch represents years of R&D and millions of dollars in acquisitions converging into one product. It’s one the company’s CEO has been talking up months before its official unveiling, pointing to it as a sign that Fitbit has fight left in it, even as the wearable industry continues to contract around it. Read More