Marketing

Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

 We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers. At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More

Win or Learn: Inside Philly Tech Week 2017

The 7th Annual Philly Tech Week (PTW) comprised of 107 separate events sprawled across the city of Philadelphia, attracting hundreds of tech entrepreneurs and young leaders from April 27th to May 5th. It is quickly becoming known as the fiercest and most comprehensive week of technology and …

Is Bad Writing Costing Your Company Valuable Time and Money?

Bad writing wastes time, and wasted time costs money. Improving your and your employees’ writing skills could significantly improve your company’s productivity and bottom line. The post Is Bad Writing Costing Your Company Valuable Time and Money? appeared first on AllBusiness.com The post Is Bad Writing Costing Your Company Valuable Time and Money? appeared first on AllBusiness.com. Click for more information about Brian Sutter.

Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch

Guest post by Carol Broadbent and Tom Hogan:   Ask anyone in Silicon Valley and they have a theory on how to launch a startup. Most of them revolve around the role of marketing. Those who doubt the value or efficacy of marketing cite the success of such startups as Slack, Atlassian and WhatsApp, which launched with limited investment in marketing. But the other 95 need marketing to grow their enterprise—click by click, demo by demo, free trial by free trial. Having launched 45 startups, we’re often asked what are the “best practices” in launching a company.  So much depends on the market the startup is in as well as the company’s focus (B2B vs. B2C), but there are still some guidelines that apply across the spectrum: 1.  Launch with a cro...

Yieldify raises another $6M, appoints adtech vet John Giuliani as chairman

 As the web becomes an ever more crowded landscape of things battling for your attention, we’re seeing an increase in marketing spend from companies to help capture it, and that in turn is leading to a rising tide for marketing technology startups building solutions to do just that. Today, Yieldify, a London-based company that builds tools tools to increase conversions on sites and… Read More

Mailchimp’s marketing automation tools are now available for free

 MailChimp is probably best known for its basic email newsletter services, but it has long offered a number of more advanced marketing tools; for example, one that allows its users to follow up with online shoppers. Starting today, these advanced marketing automation services are available for free to all MailChimp users, including those on the company’s free plan. Read More

Online Reputation Management: Take Control of the First Page of Google

Controlling what comes up about you in Google search results is essential to helping you land that business deal, dream job, or internship. The post Online Reputation Management: Take Control of the First Page of Google appeared first on AllBusiness.com The post Online Reputation Management: Take Control of the First Page of Google appeared first on AllBusiness.com. Click for more information about Guest Post.

Oracle delivers artificial intelligence across its customer experience cloud

 Oracle announced a slew of AI-driven capabilities across its Customer Experience Cloud Suite  today that are designed to help users to deliver better, faster and more personal experiences. If you think you’ve heard this before, it’s because Oracle joins its customer experience  competitors in offering a similar set of capabilities complete with underlying artificial… Read More

Sense360 raises $7 million to track customers in fast food restaurants

 Physical tracking in shops has been a global trend since at least 2013. Using a cell phone’s location data and video monitoring retailers have been tracking customers’ movements through stores in an effort to regain some of the ground lost to the online retail experience. At least, that’s the argument from stores. And now fast food restaurants are picking up the rallying… Read More

Uber Didn’t Track Users Who Deleted the App, But It Still Broke the Rules

Uber took a known industry practice and managed to turn it into something deeply suspicious. The post Uber Didn't Track Users Who Deleted the App, But It Still Broke the Rules appeared first on WIRED.

6 Steps to a Developing a Small Business Marketing Budget

One of the best ways to ensure your marketing money is being well spent is to create a smart marketing budget. The post 6 Steps to a Developing a Small Business Marketing Budget appeared first on AllBusiness.com The post 6 Steps to a Developing a Small Business Marketing Budget appeared first on AllBusiness.com. Click for more information about Michael Evans.

The death of retail is greatly exaggerated

 I’ve been thinking a lot about retail these days and I’ve been connecting the dots between the seeming death of retailers like Ralph Lauren and the book industry. In short, we are feeling the seismic echoes of the 2008 crash right now on Main Street and things are both ugly and pretty at the same time. The book industry, like the music industry, nearly imploded when the world… Read More

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