Marketing

6 Ways to Build Your Brand Using Content Marketing

For entrepreneurs who want to be seen as experts in their field, here's how to successfully and seamlessly promote a brand through content marketing. The post 6 Ways to Build Your Brand Using Content Marketing appeared first on AllBusiness.com The post 6 Ways to Build Your Brand Using Content Marketing appeared first on AllBusiness.com. Click for more information about FounderSociety.

Business Service Companies: Learn from Starbucks How to Treat Customers

Starbucks has cornered the market on customized coffee beverages. Can you apply the same idea to your business services brand? The post Business Service Companies: Learn from Starbucks How to Treat Customers appeared first on AllBusiness.com The post Business Service Companies: Learn from Starbucks How to Treat Customers appeared first on AllBusiness.com. Click for more information about Susan Payton.

Stop Selling Products, Start Selling Experiences

Consumers today want to be a part of something. If you can focus your marketing efforts around an experience, a new world of opportunities will emerge. The post Stop Selling Products, Start Selling Experiences appeared first on AllBusiness.com The post Stop Selling Products, Start Selling Experiences appeared first on AllBusiness.com. Click for more information about Larry Alton.

Alabama-based Shipt raises $40 million to challenge dominant grocery delivery startups

 Shipt, the Birmingham, Ala.-based online grocery delivery marketplace, has raised another $40 million in its quest to rise above its southeastern roots to become the dominant grocery delivery brand in the U.S. From its home southeast, Shipt is challenging companies like Instacart, Amazon, and Google with a strategy that had, to date, ignored many of the biggest coastal cities in the U.S.… Read More

7 Creative Ways to Up Your Business’s Social Media Game

If you're posting anything and everything to your business's social media channels, you're doing it wrong. Your followers are looking for value, and it takes creativity (not repetition) to keep them engaged. The post 7 Creative Ways to Up Your Business’s Social Media Game appeared first on AllBusiness.com The post 7 Creative Ways to Up Your Business’s Social Media Game appeared first on AllBusiness.com. Click for more information about FounderSociety.

Customer Experience Is Everything: Three Steps to Make Yours Unforgettable

In today’s digitally driven marketplace, all it takes is a swipe or a click for a customer to find a better price, a wider selection, or a more convenient location. So how do you turn fickle shoppers into loyal customers? The post Customer Experience Is Everything: Three Steps to Make Yours Unforgettable appeared first on AllBusiness.com The post Customer Experience Is Everything: Three Steps to Make Yours Unforgettable appeared first on AllBusiness.com. Click for more information about Guest Post.

13 Steps to Creating a Successful Small Business Marketing Strategy

Smart business marketing requires creativity and persistence. Follow these steps to reach more customers and build your company's reputation The post 13 Steps to Creating a Successful Small Business Marketing Strategy appeared first on AllBusiness.com The post 13 Steps to Creating a Successful Small Business Marketing Strategy appeared first on AllBusiness.com. Click for more information about Guest Post.

Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

 We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers. At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More

Win or Learn: Inside Philly Tech Week 2017

The 7th Annual Philly Tech Week (PTW) comprised of 107 separate events sprawled across the city of Philadelphia, attracting hundreds of tech entrepreneurs and young leaders from April 27th to May 5th. It is quickly becoming known as the fiercest and most comprehensive week of technology and …

Is Bad Writing Costing Your Company Valuable Time and Money?

Bad writing wastes time, and wasted time costs money. Improving your and your employees’ writing skills could significantly improve your company’s productivity and bottom line. The post Is Bad Writing Costing Your Company Valuable Time and Money? appeared first on AllBusiness.com The post Is Bad Writing Costing Your Company Valuable Time and Money? appeared first on AllBusiness.com. Click for more information about Brian Sutter.

Birthing a Baby Unicorn: The Anatomy of a Successful Startup Launch

Guest post by Carol Broadbent and Tom Hogan:   Ask anyone in Silicon Valley and they have a theory on how to launch a startup. Most of them revolve around the role of marketing. Those who doubt the value or efficacy of marketing cite the success of such startups as Slack, Atlassian and WhatsApp, which launched with limited investment in marketing. But the other 95 need marketing to grow their enterprise—click by click, demo by demo, free trial by free trial. Having launched 45 startups, we’re often asked what are the “best practices” in launching a company.  So much depends on the market the startup is in as well as the company’s focus (B2B vs. B2C), but there are still some guidelines that apply across the spectrum: 1.  Launch with a cro...

Yieldify raises another $6M, appoints adtech vet John Giuliani as chairman

 As the web becomes an ever more crowded landscape of things battling for your attention, we’re seeing an increase in marketing spend from companies to help capture it, and that in turn is leading to a rising tide for marketing technology startups building solutions to do just that. Today, Yieldify, a London-based company that builds tools tools to increase conversions on sites and… Read More