Online Advertising

Google Issuing Refunds for Ads Seen Only by Robots

Advertising fraud continues to threaten the promise of online marketing.

Google Issuing Refunds for Ads Seen Only by Robots

Advertising fraud continues to threaten the promise of online marketing.

Here’s How You Can Get a Sneak Peek at Google’s Ad-Blocker

Google has given its long-awaited ad-blocker an experimental outing in a version of its Chrome Andro

Google launches its own AI Studio to foster machine intelligence startups

 Another week, another new Google initiative targeting AI startups. We started the month with the announcement of Gradient Ventures, Google’s on-balance sheet AI investment vehicle. Two days later we watched the finalists of Google Cloud’s machine learning competition pitch to a panel of top AI investors. And today, Google’s Launchpad is announcing a new hands-on Studio program. Read More

Google’s built-in Chrome ad-blocker said to be more of a quality filter

 Google still has plans to introduce built-in advertising filters for its Chrome web browser, according to a new report from the Wall Street Journal, but it’s going to be more of a quality assurance feature, akin to existing tools in Chrome that prevent pop-ups from spawning in excess, and that warn users when they might be exposed to content that could harm their devices. The report… Read More

Google ends support for its Nik Collection photo editing software

 Google rightly took the plaudits when it made its Nik Collection photo editing software available for free last year — removing the product’s $149 price tag, which was once as high as $500 — but unfortunately it looks like that move was a prelude to the end. That’s because the internet giant has now ceased support for the popular desktop services from now on, according to… Read More

Google’s Unique Reach tells marketers when you’ve seen the same ad a gazillion times

 We have all suffered the pain of seeing the same ad for a BBQ grill we can’t fit in our apartment on our phone, tablet, laptop and work desktop. The duplication is not only annoying, it’s wasteful for advertisers. At Google’s Marketing Next conference in San Francisco, the company announced Unique Reach, a new measurement tool that captures the number of times the same… Read More

Critic’s Notebook: Lost in the Digital Swamp, Link by Link

Companies occupy real estate at the margins of websites and fill them with links to content landfills, stoking our most primal browsing habits.

Media Prima buys Rev Asia for $24M to create Malaysia’s largest digital media platform

 The U.S. isn’t the only market where media companies are consolidating to offer an advertising platform to rival Facebook and Google. While AOL (which owns TechCrunch) is in the process of acquiring Yahoo, over in Malaysia a similar consolidation was announced this week — although not quite on the scale of AOL-Yahoo (Oath?!) and its $4.48 billion price tag. Media Prima, a… Read More

  • 1
  • 2