Trends

16 Pairs of Rose Gold Sneakers So Pretty, It’s Impossible to Pick Your Favorite

Everything looks better in rose gold, even our sneakers. The color's more unexpected on our shoes than on jewelry but has the same aesthetically pleasing effect. The flash of color is enough to catch someone's attention without being too loud, which me...

Majority of U.S. consumers still download zero apps per month, says comScore

 Apps are dominating consumers’ digital media habits, but getting people to try new ones is still a tough sell. That’s the latest from comScore’s newly released 2017 U.S. Mobile Apps Report, which finds that 57 percent of consumers’ time spent using digital media is now taking place in mobile apps. Of that, 50 percent is occurring in smartphone apps versus only 7 percent… Read More

Your Ultimate Guide to Fall’s Biggest Shoe Trends

We apologize ahead of time for making your Fall shopping list even longer, but we can't help it. We had to round up the top seven shoe trends for the season and offer a glimpse of the styles already on the market. From the return of the kitten heel to ...

These 11 Trends Wouldn’t Have Gone Viral Without Supermodels

There will always be little one-off trends the models try - chain-link denim, hip cleavage, and the like - but a lot of them have serious staying power. In 2017 alone, the supermodels rallied behind a handful of notable looks that went viral. Can you...

We Are Living in the Twilight Zone, and Every Woman Is Wearing This Blue Dress

In the Summer of 2016, a chambray dress with a distinct ruffled off-the-shoulder element began popping up in several major retailers. Though its origins are unclear - Is Reformation to blame? Was it H&M? - Zara's affordable iteration seemed to be t...

8 Fall Trends to Buy Into For 2017

It's so hard to say goodbye to Summer, but more difficult than parting with the long days and our ice cream diet is leaving behind our warm-weather wardrobes. Whether you were wearing breezy striped dresses or comfy furry slides, it's time to pack them...

Katie Holmes’s Summer Sneakers Are So Old-School Fabulous, You’ll Need a Pair Too

We're always excited by a Katie Holmes spotting on the street, because really, you never know what she might wear. While she's good friends with designer Zac Posen and habitually slips into his eveningwear, her Summer style is way more casual - but it ...

This Blogger Wore 1 Completely Sheer Wedding Dress and Another With a Thigh-High Slit

Leave it to California-based blogger and Are You Am I Creative Director Rumi Neely to start a brand-new bridal trend. Not only did the influencer walk down the aisle at San Ysidro Ranch in a gown with a thigh-high slit, but she also organized a photo s...

This New Blazer Trend Will Make Fall Outfit Planning So Much Easier

These days, fashion girls approach blazer shopping with an "anything goes" attitude. That's because with all the fresh iterations on the market, you can go well beyond the classic double-breasted silhouette and take your work-appropriate outfit to the ...

These Body-Positive T-Shirts Are Taking Over Instagram – and We Want Every Single 1

When it comes to graphic t-shirts these days, we're admittedly pretty darn picky. We won't settle for just any corny mantra splashed across the front (looking at you, every "Live, Laugh, Love" shirt out there), and we've finally found a badass collecti...

Emily Ratajkowski Just Wore the Pair of Shoes You’d Never Expect to See With Track Pants

Emily Ratajkowski marched right into the Jimmy Kimmel Live studio in a very bold look. Once she arrived, she might have changed into a printed silk dress, but before that, it was all casual separates - capped off with a pair of white patent booties. An...

The Bambi Pose Is Real, and Bella Hadid’s Not the First to Do It

If you ever find yourself sitting upright in child's position during yoga, you're essentially doing the Bambi pose. Coined by Elle, this move is defined by having your thighs over your calves. (For reference, we included a photo of Disney's Bambi in th...

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