virtual reality

This VR cycle is dead

 At this year’s E3 — aka the biggest date in the gaming industry calendar — there was an Oculus-shaped rift where the Oculus-shaped Rift should have been showing off its vision of the future of electronic gaming and entertainment. Read More

HTC might be looking to sell or spin off its Vive virtual reality business

 HTC, whose mobile handsets ruled the smartphone world of yesteryear, is working with an adviser to examine some pretty significant “strategic options” as it aims to find a path forward, Bloomberg reports. These steps include the possibilities of selling its Vive virtual reality arm or simply spinning it off into a separate venture. We’ve reached out to HTC for comment.… Read More

After Magic Leap acquisition, Dacuda founder forms PXL Vision

 Swiss startup Dacuda’s 3D scanning division was acquired by Magic Leap in February, but it seems the company’s founder, Michael Born, is just getting started with computer vision. He and three others who didn’t go over to the much-hyped and intensely secretive AR company have formed a new one: PXL Vision AG, focused on real-time image classification and Read More

Samsung’s virtual reality strategy has an upgrade problem

 Today, Samsung showed off its flagship Note 8, the device has a big, beautiful screen, the S Pen and a battery that’s a little bit smaller. The company also announced that there’s a new $130 Gear VR on the way that you’ll have to buy if you want to try Samsung’s brand of VR on the Note 8. What’s new over past models? Not much. Samsung has made several upgrades to… Read More

HTC Vive Price Cut Brings It In Line With VR Rival Oculus Rift

The virtual reality price war is heating up.

HTC drops price of Vive by $200 as it looks to compete with Facebook’s aggressive VR pricing

 Just as reality appears to be getting worse by the day, VR companies are doing the lord’s work and making the price of escaping it a bit more accessible. HTC is dropping the price of its Vive virtual reality system from $799 to $599 as the Taiwanese tech giant seeks to compete with aggressive price cuts coming from Facebook-owned Oculus and their Rift headset. At the beginning of the… Read More

Immersv raises $10.5M to shake up mobile advertising with some VR flair

 While VR has shown consumers a great deal of what’s possible when it comes to immersive experiences, the world of potential that VR opens to advertisers has not been explored so heavily, Immersv, a mobile 360 VR ad network, wants to use the strengths of VR to bring improve mobile advertising, not only on headset but smartphones as well. For now, the startup is focusing on pre-roll… Read More

Google’s new fashion-focused VR series takes you inside Kendall Jenner’s closet

 Google’s latest virtual reality video series for Daydream is all about fashion and jumping into the closets of celebrities known for their bold choices in clothing. Supermodel Closets, which Google is releasing in partnership with Vogue, drops you into the wardrobes of models like Cindy Crawford and Kendall Jenner to see what they wear and hear their perspectives on fashion. Virtual… Read More

Here Be Dragons VR studio closes $10 million Series A from Discovery

 Here Be Dragons, an immersive production studio focused on virtual reality content, has closed a $10 million Series A round led by Discovery Communications with participation also coming from David Droga and David Jones. The raise sets the virtual reality studio’s valuation at $55 million pre-money, the company confirmed to TechCrunch. As part of the round, Discovery exec Rebecca… Read More

Firefox for Windows gets native WebVR support, performance bumps in latest update

 Today, Mozilla is launching its latest update to Firefox for Windows and the hallmark feature is WebVR support that will enable desktop VR users the ability to dive into web-based experiences with ease. WebVR is a standard that allows people util...

Vive Studios releases MakeVR Pro 3D modeling software for serious creatives

 In the world of high-end virtual reality, the battle is to capture the larger subset of a niche market. For HTC, which makes the Vive headset, this task has become more difficult as significant price cuts (some temporary) from Facebook's Oculus have left HTC selling comparable hardware at double the price ($799 vs. $399). Though price cuts may be inevitable, for HTC their main focus has… Read More

Oculus updates its Home platform to play nice with Steam purchases

 Oculus may be aiming to become the content power house of virtual reality, but it’s still making efforts to play nice with other ecosystems. In a new update rolling out today for PCs, Oculus has added support for launching off-platform titles, meaning most critically, that gamers will be able to access all the available Rift-compatible apps and games in-headset without having to… Read More

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