watch

The CJR Commander adds some aviationpunk to your wrist

 Another weekend, another mechanical watch. This time we have the Commander from CJR, the company that brought us the Airspeed last year. This unique piece features an unusual curved dial and rotor-like seconds wheel that harkens back to some strange alternate future where airplanes become sentient. Early bird watches cost $449 and come on a thick leather strap. “The aircraft industry is… Read More

Swatch launches Swatch X You, a custom design system for true watchanistas

 Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The service, available now, offers watches in two sizes 34mm and 41mm. I’ve asked the Swatch group for comment – I basically want to know who is buying Swatches these days… Read More

Swatch launches Swatch X You, a custom design system for true watchanistas

 Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The service, available now, offers watches in two sizes 34mm and 41mm. I’ve asked the Swatch group for comment – I basically want to know who is buying Swatches these days… Read More

Watchmaker Robert Forsey talks about the smartwatch problem

 Watchmaker Robert Forsey, co-founder of Gruebel Forsey, isn’t worried. This plain-spoken creator of some of the most complex and beautiful watches in the world sees the Swiss Watch industry to be in turmoil but not in peril. “They made too many watches,” he said simply. And now they can’t sell them. When asked about the rise of the smartwatch, Forsey laughs. His… Read More

Watchmaker Robert Forsey talks about the smartwatch problem

 Watchmaker Robert Forsey, co-founder of Gruebel Forsey, isn’t worried. This plain-spoken creator of some of the most complex and beautiful watches in the world sees the Swiss Watch industry to be in turmoil but not in peril. “They made too many watches,” he said simply. And now they can’t sell them. When asked about the rise of the smartwatch, Forsey laughs. His… Read More

Breitling’s Avenger Hurricane 45 watch uses dense composites to stay light

 According to horological legend the first luxury watch made of steel – the Audemars Piguet Royal Oak caused great consternation when it launched in 1972. Up until then there were timekeepers – small, cheap watches like Timex and Seiko – and expensive pieces that you handed out at retirements from brands like Rolex and Patek Philippe. To build a luxury watch in steel was an… Read More

Breitling’s Avenger Hurricane 45 watch uses dense composites to stay light

 According to horological legend the first luxury watch made of steel – the Audemars Piguet Royal Oak caused great consternation when it launched in 1972. Up until then there were timekeepers – small, cheap watches like Timex and Seiko – and expensive pieces that you handed out at retirements from brands like Rolex and Patek Philippe. To build a luxury watch in steel was an… Read More